Privacy Policy

As a business chamber, the Singapore Business Federation (SBF) and its subsidiary companies (collectively “SBF Group”, “us, “we” or “our”) collects business information for the purpose of serving the needs of its corporate members. In some situations, we may need to collect personal information from representatives of companies that participate in our activities.

This is the Privacy Policy of SBF Group that sets out how we collect, use, disclose and protect any Personal Data (defined below) that you give to us. This Privacy Policy applies to all members, non-members, customers and content providers of SBF Group, and is designed to meet the requirements of personal data protection laws in Singapore.

Please take a moment to read this Privacy Policy before submitting any information requested by us, or signing up for any goods, services or activities offered by us, so that you are aware of and understand the purposes for which we collect, use and disclose your Personal Data.
From time to time, we may review and update this Privacy Policy to ensure that it is consistent with any changes in legal requirements. We encourage you to check this web page and our website from time to time for any updated versions of this Privacy Policy that is posted and date stamped so that you are aware of when the Privacy Policy was last updated.

What we collect

The types of personal data that we collect depend on the circumstances of collection and on the nature of the transaction undertaken with us.
The personal data that we may request includes but is not limited to (individually and collectively referred to as “Personal Data”):

• personal identification information, including name, identification and passport numbers, gender, date of birth, images, photographs, videos, closed circuit television (CCTV) footage, voice recordings
• contact information, including postal address, email address, phone number;
• demographic information such as academic qualifications, occupation, job details, preferences and interests
• other information as we may notify you, whether for surveys, sale of publications and other service offerings
• technical and statistical data, such as your IP address, browser type, domain names, access times and referring website addresses, which will automatically be collected by us to maintain quality of the service and to compile general statistics regarding use of our websites

What we do with the information we gather

The Personal Data you provide helps us to understand your needs, maintain our relationship with you, process transactions, fulfil our delivery obligations for any goods, services or activities you undertake with us, and improve our service delivery. In particular, we collect your Personal Data for the following purposes, including without limitation: 

• Internal record keeping
• Process relevant information for organising and conducting our activities, e.g. overseas mission trips
• Improve our products and services and to customise our websites according to your interests
• Develop content of this site and our related network of websites
• Periodically send you email updates about new activities and service offerings or other information of relevance to you using the email address which you have provided. You have the option of opting out from receiving such information
• Respond to feedback from you
• From time to time, we may use your information to contact you by email, phone, fax or mail to conduct research

We may also use and disclose your Personal Data within SBF Group, and with and to third parties. In order to fulfill the Purposes listed above, in which case, we may:

• Disclose, transfer, and jointly use your Personal Data to and with such third parties in Singapore and overseas, and your Personal Data may also be transmitted to data storage facilities or our offices and appointed agents in Singapore or other countries in connection with our performance of the transaction with you
• Share your Personal Data with our trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your Personal Data except to provide these services to us, and they are required to maintain the confidentiality of your Personal Data

If required or authorised to do so by law or pursuant to a court order, including but not limited to circumstances where use and/or disclosure is:

• Necessary for any investigation or legal proceedings, including but not limited to fraud, intellectual property infringement or privacy
• Necessary for establishing, exercising or defending our legal rights, or obtaining legal services
• Necessary for responding to an emergency that threatens the life, health or safety of an individual;
• In connection with or forms part of any purchase, sale, lease, merger or amalgamation of SBF Group or of any of SBF Group’s business or assets, or any other acquisition, disposal or financing of SBF Group, but otherwise it is not in our usual course of business to sell, rent or lease your Personal Data to third parties 

Consent

Your express consent will be sought when collecting your Personal Data. There will also be instances where your consent for the collection or use of your Personal Data will necessarily be implied from the circumstances by nature of the task or transaction, including your interaction with us or in the course of signing up for, or accepting, any of our products, services or activities you have requested.
Where you are supplying the Personal Data of another individual (e.g. information of your spouse, children, parents, and/or employees, etc.), you represent, warrant, undertake and will ensure that the individual whose Personal Customer Data is supplied to us has consented to provide us with their Personal Data for the respective purposes, and is informed of and consents to the terms of this Privacy Policy.
This Privacy Policy shall supplement any other policies that you may have previously provided consent to us in respect of your Personal Data.

Access

We will, upon your written request to our [Data Protection Officer] (see contact details and requirements below), allow you to enquire about the ways in which your personal data has been or may have been used or disclosed within a year before the request. Where required or authorised to do so by law, we reserve the right to charge a reasonable administrative fee for this service and/or deny your request for access to your Personal Data.

Accuracy

You should ensure that all Personal Data submitted to us is current, complete and accurate. Failure on your part to do so may result in our inability to provide you with the products, services and activities you have requested.
If you believe that any Personal Data we are holding on you is incorrect or incomplete, please write to or email our Data Protection Officer (see contact details and requirements below).

Retention

We will retain your Personal Data for as long as it is necessary to fulfil the purpose for which it was collected, the legal or business purposes of SBF Group, or as required by relevant laws. When destroying Personal Data, we will take commercially reasonable and technically possible measures to make the personal information irrecoverable or irreproducible in accordance with the applicable laws.

Security

We are committed to ensuring the security and protection of your Personal Data in our possession or our control by making reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying modification, disposal or similar risks. For example:

• In order to prevent unauthorised access, disclosure, loss, misuse or alteration of information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online
• Access to personally identifiable information is only provided to our authorised administrators via restricted passwords
• When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol

While we strive to protect your Personal Data, we cannot completely guarantee the security of any Personal Data we may have collected from or about you, or that no harmful code will enter our websites (for example viruses, bugs, trojan horses, spyware or adware). You should be aware of the risks associated with disclosing any information or transacting over the Internet or when using online portals, and we urge you to take every precaution when using the Internet to disclose your Personal Data to us, including using strong passwords, changing your password regularly and using a secure browser.

If applicable, you undertake to keep your username and password secure and confidential and shall not disclose or permit it to be disclosed to any unauthorised person, and to inform us as soon as reasonably practicable if you know or suspect that someone else knows your username and password or believe the confidentiality of your username and password has been lost, stolen or compromised in any way or that actual or possible unauthorised transactions have taken place. We are not liable for any loss or damage resulting from your act or omission to safe-keep your username and password from unauthorised use.

How we use cookies

Our websites do not capture Personal Data about your online use unless you choose to access or use our websites or provide such information to us.
By browsing or using our websites, you consent to our use of cookies to collect information on your website usage data and improve your online experience when browsing or transacting using our websites.

A cookie is a small file placed on your computer's hard drive that helps to analyse web traffic or let you know when you visit a particular site, and can include information about the way you use a website, your choice of Internet browser, the type of device you are accessing it from, and where you are in the world. In particular:

• Cookies allow web applications to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences, but a cookie does not give us access to your computer or any information about you, other than the data you choose to share with us
• Traffic log cookies enable us to identify which pages are being used and help us to analyse data about webpage traffic to tailor services to your needs. The information is solely used for statistical analysis

You can choose to accept or decline cookies in the course of browsing a website. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of our websites.

Contacting us

If you: 

• Have any questions or feedback relating to your Personal Data or our Privacy Policy
• Would like to withdraw your consent to any use of your Personal Data;
• Would like to obtain access and make corrections to your Personal Data

Please email us at the address provided below referencing ‘Privacy Policy'. Kindly provide us your name, company name, email address and contact number.

Data Protection Officer
Singapore Business Federation
Email : dpo@sbf.org.sg
To protect your privacy and security, we will also require you to verify your identity before we can respond substantially to your request.

Governing Law

This Privacy Policy and your use of this website shall be governed in all respects by the laws of Singapore.