This position plays a key role in driving lead generation and digital marketing campaigns for the organisation. It involves close collaboration with internal teams and coordination with external vendors, public-private partners, and service providers. The focus is on building new marketing capabilities, executing multi-channel campaigns, and advancing brand and business objectives. Candidates with experience in media or integrated communications campaigns and a proven ability to develop and execute cohesive strategies across multiple channels are highly preferred. Any additional exposure to media relations is a plus.

Job responsibilities

Campaign Creation and Execution:

• Assist in the creation, execution, and management of multi-channel and thematic campaigns, including media/integrated communications campaigns.
• Coordinate with internal teams to ensure the successful execution of campaigns and lead conversion.

Digital and Social Data Analytics:

• Analyse content performance and translate qualitative data into actionable recommendations to optimise click-through rates to websites via digital and social media channels.
• Assist in the development and implement user segmentation strategies to deliver personalised marketing communications, enhance user experience, and improve engagement and conversion rates.
• Contribute innovative ideas to improve customer engagement through digital tools (including CRM and website), or exceptional experiences.

Coordination:

• Manage deadlines and ensure the timely execution of campaigns and activities.
• Work closely with external vendors, media agencies, and digital content partners to achieve campaign objectives in a multi-stakeholder setting.
• Handle administrative matters relating to campaigns such as preparing documentation, procurement, as well as tracking of timelines, project progress and budgets.

Job Requirements

• Minimum 3 years relevant experience
• Proficient working-level knowledge of digital analytics and management tools, such as Google Analytics, SEMRush, and Website CMS. Experience with Oracle Netsuite is a plus.
• Keen interest and experience in UX/UI design and audience experience.
• Strong understanding of evolving audience needs across various digital and social media platforms.
• Familiarity with social media platforms (Facebook, Instagram, LinkedIn, etc.) and their business functions.
• Demonstrable experience managing digital agencies, vendors, and content partners.
• May be called on to take on media relations responsibilities on an as-needed basis.
• Excellent team player with the confidence to share expertise and the willingness to learn about the company’s culture, business, and target audiences.
• Ability to thrive in a fast-paced environment and meet tight deadlines while maintaining high-quality deliverables.
• Driven attitude, balancing self-starter initiative with collaborative enthusiasm.
• Meticulous attention to detail.
• Passion for storytelling, content creation, and technology.